Funding in shares is a most popular main funding alternative amongst younger Indians below 35 years of age, signalling a shift in the direction of direct fairness investments over conventional financial savings devices, a survey on Investor Behaviour Index (IBI, 2025) by funding advisory StockGro in collaboration with 1Lattice, revealed.
“The Investor Behaviour Index 2025 highlights a outstanding transformation in India’s retail funding panorama,” stated Ajay Lakhotia, Founder & CEO, StockGro.
Amar Choudhary, CEO at 1Lattice, said, “Indian inventory markets have witnessed huge investor curiosity and participation in latest instances, with 40 per cent of buyers being below the age of 30 years and 1 in 4 new buyers being girls. Fairness investments are being recognised as a wonderful wealth creation and passive earnings technology device.”
Nevertheless, 42 per cent of non-investors amongst takers of the survey have flagged issues about monetary literacy, citing lack of expertise as the first barrier to coming into the market.
The survey performed nationwide amongst 50,000 respondents discovered {that a} overwhelming majority (68 per cent) favor utilizing digital platforms for his or her funding wants.
The survey discovered 44 per cent aspiring buyers favor step-by-step steering to start out investing, whereas 38 per cent choose bite-sized on-line video programs, highlighting the rising demand for structured, accessible monetary studying.
“The accessibility of real-time insights, AI-powered funding suggestions, and digital buying and selling experiences has considerably lowered entry boundaries for brand new buyers,” it added.
The survey has additionally highlighted issues of unease market crashes, indicating want for high-risk consciousness.
This comes as the broader market tumbled amid promoting strain. Sensex closed 856.65 pts or 1.14 per cent decrease at 74,454.41 on Monday, and the Nifty 50 depreciated 242.55 pts or 1.06 per cent to 22,553.35.
